Winning Strategies for the New Latin Markets

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For example, China has expressed interest in bi-oceanic railway deals with Brazil, Peru and Bolivia.

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Yet the gap between the potential and the reality of infrastructure cooperation between China and Latin America remains significant. State-to-state lending models that create potentially unsustainable sovereign debt burdens are a growing concern in BRI-related projects around the world. For citizens and civil society in Latin America, grandiose Chinese-backed infrastructure projects are also increasingly the focus of environmental and labor concerns. This piece was republished with permission from Brink.

Why Latin American Business May (Finally) Be Ready for Growth

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Latin American Games Market: Revenue Projections & Gamer Insights

In a region of approximately million people, there are more than million smartphone users. Latin American smartphone users have quickly adopted global apps, such as Uber and Facebook. Uber smartphone app has faced stiff resistance from traditional taxi drivers the world over, as well as bans in some places over safety concerns and questions over legal issues, including taxes.

According to a Dalia survey , Latin Americans with smartphones that live in urban areas are the most likely to have used a ride-hailing app or site.

Santander focused on Europe cost cuts, Latin American profit

Uber entered Latin America in and claims to have more than 36 million active users in the region, proving employment for more than a million drivers. The company quickly dominated Mexico, which is now its second-largest market after the U. In fact, up until recently Uber claimed a near monopoly on ride-sharing in Mexico with few competitors. Uber also has operations in more than 16 Latin American countries.


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With an urban population of approximately million , Brazil is the ultimate prize for ride-hailing and taxi companies with several services competing for market share. The company provides an easy way to book a taxi and track it in real-time. Today, the company is owned by Maxi Mobility, which acquired the company from Rocket Internet in for an undisclosed amount.

To solidify its position in the region, Easy Taxi merged with Colombian taxi-booking app Tappsi in License Type:. Multi-User License. Our Promise: At FirstWord, we stand behind our reports. If you're not completely satisfied, we'll give you your money back. Key features of Branded Generics: Strategies and Tactics for Winning in Latin America include: Access to local industry experts with extensive operational experience in the Latin American branded generics markets Current intelligence about trends in regulation, pricing, IP and competition across various regions Up-to-date market data for billion-dollar branded pharma markets Case studies examining how successful companies build brand awareness through sports sponsorships and loyalty programmes Insights from innovator companies competing in hospital-driven niches, such as oncology.

Key Benefits The Latin American market promises much to those with a long-term commitment and a deep-seated understanding of regional needs. How are branded generics defined in each country?

Our Strategy Is To Focus On Key Emerging Market Such As Latin America: VA Tech Wabag

What works best for marketing off-patent drugs? Who represents the greatest challenge—local manufacturers, large retailers or other pharmaceutical companies?


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